Are you measuring, managing and analyzing your marketing performance to maximize effectiveness and optimize ROI?
You should be and only then will you know if your marketing investment is working. This goes beyond just website analytics but across the board to everything from demand gen email, to blog hits and more. According to Harvard Business Review "more than 80% of respondents were dissatisfied with their ability to measure marketing ROI."
Marketing analytics can offer profound insights into customer preferences and trends allowing you to monitor all campaigns and their respective outcomes. This enables you to spend each dollar as effectively as possible.
Which analytics should you track? And how often? Companies often allocate marketing dollars largely on previous year’s budget or what product fared well in recent quarters. That ends up rewarding only the coolest product or the department that shouts the loudest. A better approach measures based on their strategic return, economic value, and payback window. It also helps you better understand your target consumers’ buying behavior.
Today, the customer decision journey recognizes that the buying process is more dynamic and that customer behavior is subject to many different moments of influence. Although some marketers rely on only one technique for analysis, MarketingRT uses a diverse set of tools and data reporting elements to determine your true marketing ROI.
Our web analytics can tell you who came in to your website and how long they stayed, what pages they read, what links they clicked, where they came from and where they went. But more progressive analytics provide far more deeper insights in to the customer behavior. With our reporting, we tie the effect of multiple channels performance metrics together in to one dashboard. Speed and agility are just as important as tools used for analysis and reporting.
Use data to make smarter marketing decisions every day.
We believe an integrated analytics approach is key to uncovering meaningful insights and drive growth for your business.